(found at InternetTime.com)
Measurement Counts! Metrics, ROI, and Accomplishments (the missing element)
by Carl Binder, CPT
A recent publication, Metrics, by Jay Cross of the Internet Time Group, presents an opportunity to comment on some current issues in measurement and evaluation. The author, who happens to be an old friend, is an entertaining and wide-ranging thinker (some might say Renaissance Man), and his book is noteworthy in part because of its unconventional form: a constantly updated eBook available for purchase online. Jay’s history in financial services, training, marketing, and a whole host of cerebral pursuits has left him most recently in the world of e-Learning, where he has become something of a pundit.
While I don’t agree with everything in Metrics, I recommend it because it’s a quick and enjoyable read, because it contains valuable references and links, and mostly because it challenges us to think outside many of the current ruts in measurement and evaluation.