Jay Cross on Landscaping as a Design Principle

This is one of my favorite quotes from Jay's post "Designing a Web-Based Learning Ecology":

"Gardeners and managers have influence but not absolute authority."

True dat. I like this idea, it really resonates with me, what I am struggling to figure out, and please don't take this wrong way, is how to build this principle into a commercially viable model. It's like when e-learning got going, the easiest thing to produce were HTML page-turners and they were like crack and man did we get people hooked on it. Now we have to open a methadone clinic for clients, ISD programs and so on.

I mean really, we are talking abut nothing less than the redefinition of a whole class of products.