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August 17, 2007


Hi Mark - Karyn Romeis has a post today that pointed me here. Back in August I probably blew right by this but recently I started my doctoral studies and one of my classes is in qualitative research so your comments are very timely. I've had an interest in exploring netnography a/k/a online ethnography to study online communities. This gets even closer to the blurring of market research and qualitative research. I agree that what will separate the market research/data mining area from true ethnography is researcher training and skills as an interviewer, or in the case of netnography, the ability to contextualize content. I'm going to think about what the thick description of corporate ethnography might look like...

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Quoth she/he...

  • "The hallmark of revolution is that the goals of the revolutionaries cannot be contained by the institutional structure of the society they live in. As a result, either the revolutionaries are put down, or some of those institutions are transmogrified, replaced, or simply destroyed. We are plainly witnessing a restructuring of the music and newspaper businesses, but their suffering isn’t unique, it’s prophetic." --Clay Shirky

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