docstoc and scribd - put your conference planners there

Look, I know the deal. Sponsors and advertisers pay a good bit of money to have their ads included in those big, thick conference planners, I get it. So let's use scribd and docstoc to preserve the ability to include that kind of revenue stream for conferences and yet cut down on the default number of trees, etc used in the creation of these planners.

I think advertisers would actually get more bang for their buck from this....I mean I almost never take those things home with me so your advertising is only in place for as long as I am at the conference - where you probably also have a booth and sales people etc but as soon as we leave - the ad dollar is dead. Leave it up online...people will refer to it before, during and after..more eyeballs...better ROI...