How Understandable is Your Idea?

Just listening to "Made to Stick" this morning and LOVE this passage (cuz its just so damn true):

"Contrast the "maximize shareholder value" idea with John F. Kennedy's famous 1961 call to "put a man on the moon and return him safely by the end of the decade." Simple? Yes. Unexpected? Yes. Concrete? Amazingly so. Credible? The goal seemed like science fiction, but the source was credible. Emotional? Yes. Story? In miniature.

Had John F. Kennedy been a CEO, he would have said, "Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives."

Seriously. Can we just talk to each other like we're humans?

Comments

[Harold Jarche]

Cluetrain Thesis #3:
Conversations among human beings sound human. They are conducted in a human voice.

Cluetrain Thesis #14:
Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

[Scott Merrick]

Hey there, just to let you know that your blog has been nominated as one of the four candidates for the October Blog-o'-the-Month at the International Society for Technology in Education. Voting will be at the ISTE Island Blogger's Hut in Second Life and an announcement will go out soon at the Oh!VirtualLearning blog. Congrats, and let your Second Life educator friends know to go vote at the Blogger's Hut! You may snag a "Nominated" graphic at the O!VL! blog at http://scottsecondlife.blogspot.com/2009/09/september-rolls-into-bloggers-hut-like.html

Feel free to post this notice or just save it for your own info. :)