Just listening to "Made to Stick" this morning and LOVE this passage (cuz its just so damn true):
"Contrast the "maximize shareholder value" idea with John F. Kennedy's famous 1961 call to "put a man on the moon
and return him safely by the end of the decade." Simple? Yes.
Unexpected? Yes. Concrete? Amazingly so. Credible? The goal seemed like
science fiction, but the source was credible. Emotional? Yes. Story? In
Had John F. Kennedy been a CEO, he would have said, "Our
mission is to become the international leader in the space industry
through maximum team-centered innovation and strategically targeted
Seriously. Can we just talk to each other like we're humans?
"The hallmark of revolution is that the goals of the revolutionaries cannot be contained by the institutional structure of the society they live in. As a result, either the revolutionaries are put down, or some of those institutions are transmogrified, replaced, or simply destroyed. We are plainly witnessing a restructuring of the music and newspaper businesses, but their suffering isn’t unique, it’s prophetic."