So I love this app from Birdbrain. It provides me probably the most useful look at my Twitter network of any tool I've seen.
One of the interesting things it does is look at my followers every time I start it and tells me, since the last time I checked, not just how many new followers have joined and who they are but who has also stopped following me since the last time I checked. That's not really a totally new feature I know but BirdBrain does it faster than any other tool I've seen and it has resulted in a new dynamic for me.
I've become really interested in who stops following me. Some are really obvious, people who have different interests, bots, etc., but some are not so obvious and those are the ones that interest me.
Like @socmedia12 - into social media marketing. Were my tweets just not on point enough? Let me be clear, I'm not hurt, I'm not taking any of this personally - I'm just trying to understand the dynamic of how people reach the point where they are sufficiently moved to take the action to unfollow someone. Maybe its just interesting to me since I really rarely unfollow people and I wonder how other people make that decision.
I've also started following a larger % of people who unfollow me because as BirdBrain highlights them to me, I'll take a look and find someone with interests that I'd like to track. So I guess I'm increasing the asymetry in my network by following more and more people who aren't following me.
So thanks Birdbrain for crafting a UX that has allowed me greater insight into my lil ole twitter network - you're helping me pull together a better, more interesting, richer network. Plus, I just love that lil twitter bird with the glasses and pencil!