Every week over on G+, I'm on a panel hosted and organized by the wonderful @LizCpher and @davidchris via Stop.Think. Social. One recurring theme is that "social" isn't something you do but something you become.
I think this is a critical point. This is what separates social systems from other enterprise-wide systems. No one ever had to ask about "becoming" a payroll system. I talk to folks all the time though who think that the all you have to do is buy and deploy a social platform and poof! you're a social business. (BTW, if you'd like to talk about Socialtext/Peoplefluent's offerings, I'd be happy to ;-)). Well its not true, to become social means to change any number of things about how you think about your business. There are whole books in here about this, 11 Rules for Creating Value in a #SocialEra is a good one. The point to this rambling post though is that I have one really good example of how far down this has to go. Follow this link to the Valve Software Employee Handbook. Find out why the desks have wheels. Find out how far your company needs to go to become social - it's not about technology.