I know how trite it is to go all definitional and all but it's my blog so I'll cut myself some slack. So from Merriam-Webster we have for technology:
1 a : the practical application of knowledge especially in a particular area
b : a capability given by the practical application of knowledge;
2 : a manner of accomplishing a task especially using technical processes, methods, or knowledge
3 : the specialized aspects of a particular field of endeavor
Therefore, what we do is technology - therefore it follows (at least to my simple mind) that when I read in a book like Vintage Tomorrows the following quote, I have to think it applies to us and to what we do.
"We learned that people really do want a different relationship with their technology. They don't see technology as a cold dead thing that is cut off and separated from people. When you grow up with a smartphone in your pocket, technology is a part of your daily life.......We learned that people want their technology to have a sense of humor, a sense of history and most importantly a sense of humanity."
This is all a long way to go to ask a simple question; if what we do is technology and this is what people want from their technology, how are we using these deeply held human desires as design principles?