We often talk or read about how consumer-level technologies are shaping the expectations that employees bring to the workplace. This McKinsey Quarterly article though highlights another vector that will impact the workplace - the experience that consumers will have with marketing efforts.
Read the full article but look at these dynamics:
1. Now: Consumers will want to interact anywhere at any time.
2. Can I: They will want to do truly new things as disparate kinds of information (from financial accounts to data on physical activity) are deployed more effectively in ways that create value for them.
3. For me: They will expect all data stored about them to be targeted precisely to their needs or used to personalize what they experience.
4. Simply: They will expect all interactions to be easy.
Now ask yourself how closely your enterprise software/applications are mapping to those dynamics. Remember, your enterprise software (training, payroll, expense accounting, etc) isn't judged by that system's competitors but by your users' consumer-level experiences.