We pour huge amounts of money into the recruiting process, scouring resumes and LinkedIn. We spend more hiring the exact, right employee. Are we thinking though, as Frank Herbert wrote, "a beginning is a very delicate time." So how do we handle those first, few moments when people show up on their first day, go to their desk for the first time (forget how much more delicate a beginning is for remote employees)? How much attention do we pay to that introduction to the reality of of organizations - those first moments when they are out of the recruiting envelope and into the job? I think that as it relates to this one moment at least, Ogilvy and Mather flat out nailed it.
I can't tell you how much I think this is a home run (what's more than a home run? Grand Slam I guess). They took steps to create something that not only imparts to a new hire their importance to the organization but also what the company's values are AND does it in a tangible, physical way that serves as a unifying point for all employees in a globally dispersed organization.
I'm looking at this box and the items in it and the quotes on it and although I am very happy where I am building a new learning environment at PeopleFluent; this package makes me want to do better. I can't imagine what it would be like to show up at work and find this on my desk on the first day.
So because we're all talking about organziational cultures and new forms of organizations and how to build them....this is important - THIS is a physical manifestation of organizational culture. Yes, of course it has to be backed up with real policies and support from management, etc but this is what it looks like at this level. Give everyone a rallying point. Make the culture you want visible. Make people PROUD to work for your organization. This box, this says all that. Well done.