How about "Second Life gets its suit on!"? Or..."Hey, Its take your virtual world to work day!"? Er..."Your avatar got so drunk at the holiday party...?" Help me out here.
What we have are multiple channels (Virtual World News, Massively), including official ones from River Runs Red and Linden Lab, bringing us the news that Immersive Workspaces 2.0 has launched. This news has a couple of important points I think.
First, it links Second Life (SL) with Immersive Workspaces 2.0 - a 2D environment that integrates tools such as screen-sharing, media sharing, note taking, polls, room scheduling and more that businesses will easily be able to see the utility in.
Second, and perhaps more importantly, this moves Linden a step closer to a true, behind-the-firewall solution.While the articles do indicate that this solution allows an enterprise to set up a virtual space that is not connected to the main SL grid in anyway - that's not the same as having an instance running behind the wall. A well-played move is that Rivers Run Red has explained "that if customers buy into IWS 2.0, upgrades toward that end down the line will be included. That future proofing is part of the ROI that Rivers is pushing."
The only lingering doubt I have is one related to design. As I watched the video, I kept asking myself "what on earth do I need the 3D for?" I still think there is a design gap here. I mean honestly, we still have people putting a "Next" button in the lower right-hand corner of page-turning HTML courses and now we want to go 3D? There is a place for this...but please, let's think it through first.